Our products have received praise for design, form and quality, are handmade and produced under sustainable conditions.
The basic idea behind our products is a unique combination of African handicraft and Scandinavian design. Our ideal is the development of products in an equal cooperation between producers and designers, which takes its starting point in the understanding of and respect for local handicraft traditions, culture and the socio-economic situation.
The designer participating in the cooperation is not only expected to teach, but also to learn to understand local conditions and traditions. Through this meeting, mutual understanding, learning and inspiration come into existence which, properly disseminated, will end up in innovative, competitive Fair-Trade products which appeal to larger target group than the traditional ones.
A good example
The designer Pernille Bülow is internationally recognized for her glass design, but also for her heartfelt involvement in Fair Trade. When invited to Africa to develop and establish a more western design for the traditionally handmade baskets in elephant grass, she was introduced to the local pearl production in recycled glass. This first meeting with Ghanaian women and the rustic pearls started a series of thoughts and ideas. She quickly realized that if this was to be a serious and long-term investment, which was based on a craft, which the women already mastered, she herself had to be in charge of designs aiming at the western market. It has been a long haul to establish the production and to gain the women’s trust. But today, the production of jewelry has not only developed into a flourishing business, but also improved life conditions for single African women. By an optimal jewelry production, they make a daily wage 4-5 times higher than normal and so they can provide for their family and send their children to school.