Our products have received praise for design, form and quality, are handmade and produced under sustainable conditions.
The basic idea behind our products is a unique combination of African handicraft and Scandinavian design. Our ideal is the development of products in an equal cooperation between producers and designers, which takes its starting point in the understanding of and respect for local handicraft traditions, culture and the socio-economic situation.
The designer participating in the cooperation is not only expected to teach, but also to learn to understand local conditions and traditions. Through this meeting, mutual understanding, learning and inspiration come into existence which, properly disseminated, will end up in innovative, competitive Fair-Trade products which appeal to larger target group than the traditional ones.
A good example
In the video, you can hear about the important role that trading have for producers and society, and also get a sneak peak at how we work with the design of new products using Fairtrade principles :